Filial Piety Singapore is the social media Facebook page created in accordance with Ministry of Social and Family Development or MSF. This content marketing strategy serves as a platform to share and showcase stories of filial piety with the world.
In a continuous attempt to carry the mission of nurturing a resilient and caring society, MSF collaborated with IH Digital, a social media marketing agency in Singapore to execute a new way of delivering a message through combining the modern and old-fashioned style: a Facebook application with readily-available, pre-designed promise card for printing. This aims to further amplify the page’s advocacy as well as the brand’s online marketing, digital marketing, and social media marketing efforts.
With the catchphrase “I will. I promise”, Filial Piety encourages everyone to download a card, write a heart-warming letter to parents or grandparents, and share the message in Filial Piety’s Facebook page as an inspiration to all.
Seeking out ways to amplify your advocacy through content marketing?
Multiple organizations are using social media to promote and share their advocacy to the world. MSF and Singapore Red Cross, for example, chose to approach fans and inspire them through social media and content marketing.
IH Digital, a digital agency in Malaysia, can help you plan and execute ingenious social media marketing strategies designed to fit your brand. Inquire today.