Case StudiesContent MarketingVideo

Paris is in the air with Bourjois Singapore’s Giveaway!

Content-Marketing-Souffle-de-Velvet-Giveaway-Bourjois-SingaporeBourjois Singapore launches a new stop-motion video and contest, as part of their content marketing campaign to promote their Souffle de Velvet lipsticks.

Bourjois Singapore launches another fun giveaway, as part of their content marketing campaign, to promote their new line of Souffle de Velvet shear matte lipsticks.

By simply completing the phrase “_____ is in the air!” and liking and sharing the Bourjois Singapore’s Facebook post, fans will get a chance to win an exclusive ‘Bourjois Maison’ set featured in the video along with 8 gorgeous shades from Souffle de Velvet.

An engaging content marketing strategy

Engaging consumers continues to be a challenge for businesses everywhere, especially if you do not know what to do with your content. This campaign by IH Digital, creatively executed a stop-motion Facebook video to better showcase Bourjois Singapore’s new line of velvet lippies.

Social media platforms like Instagram and Facebook continue to provide means to better engage  and connect with your customers. Facebook Live, for example, lets you broadcast live and interact with your fans in real time and with Instagram’s latest update, you can now switch your account into a business profile, providing new features making it easier for follower to contact you.

These content marketing strategies will definitely give your brand an edge.

Want to learn more what social media marketing strategy will fit your business? IH Digital, a digital marketing agency in Malaysia, provides digital services like online advertising, SEO, website development and many more. Drop us a message.