Collaborative Ad is a game-changer for e-commerce businesses, it is designed in a way that helps with saving time when advertising on social media platforms like Facebook and Instagram. It allows brands to sync data of product catalogue that are already uploaded in e-commerce platforms like Lazada and Shopee.
This tool makes it simple and safe for brands to run media campaigns for their e-commerce products, as a brand can skip creating ad creatives and avoid mistakes when uploading product manually. When a user clicks on the Collaborative Ad on Facebook or Instagram, they will be directed to the e-commerce website or app to complete the purchase.
With Collaborative Ads, brands can have access to actual sales data that helps them find a more efficient placement and run ads that generate profit.
How IH Digital Uses Collaborative Ads to Grow Your Business?
1) Professional & Experienced Media Team
Collaborative Ad is a powerful way to convert potential consumers to your online store. It should be managed strategically to increase conversion and that requires an experienced partner. We have the highest access level to Facebook Developers’ Marketing API. IH Digital has managed and Collaborative Ads for brands to boost e-commerce sales.
If you’re not sure how to do it right to meaningfully increase conversion, our media team is here to support you. We can help you get in front of those who are interested in your products with the right media strategy.
This includes determining the right media channels, ad placement, targeting and bidding strategy. From advertising strategy planning to ad campaign setup and targeting, we can fully support you.
2) A-Z E-commerce Marketing Services
E-commerce is dynamic, labour-intensive as it requires constant optimisation. Even the best ad creatives would need to be refreshed due to ad fatigue. At IH Digital, we have an A-Z team to assist you in making e-commerce a success. We provide:
1. Online Store Setup
To sell your product through Collaborative Ads, first, you need an e-commerce store. You can choose to list your products on marketplaces like Lazada and Shopee or build a Shopify website. Each platform has different requirements for setting up a business, so it’s always a good idea to speak to an e-commerce agency like Digital 38 to get professional advice on online store setup.
2. E-commerce Products Images Creation to Drive Attention On Social Media
Your success on an online e-commerce platform depends on your use of imagery to drive quality traffic from Facebook and Instagram to your product pages. It means you need eye-catching product images or ad visual creatives to entice viewers to click on your ad.
Our content team is familiar with product shooting and creating visual content in different formats. From social media creatives to e-commerce website materials, we can handle everything. Our content team is capable of delivering different types of content like video, GIF, illustration and product photography.
3. Social Media Marketing to Increase Store Exposure
Once you’ve set up an online store, we’ll take the initiative to tell your audience to visit your store through regular postings, advertising or social media campaign. We can also help you host a Facebook Live to develop a better connection with your audience and ultimately attract them to your product page.
If you want to tap into social media marketing, IH Digital will be there available for you at each stage. From researching and creating posts and then finally performing the marketing campaign, we’ll create a tailored marketing strategy to help you increase sales.
Case Study: Kao Merries MY
Here’s the execution of the Collaborative Ad. Through the use of Facebook Collaborative Ads, Kao Merries can create product catalogues that filter items to reach different audience segment.
This method of segmenting an audience lets the brand generate highly specific ad campaigns, targeting have already shown interest in their products. The ad comes with a call-to-action link, directing audiences to Kao Merries’s Lazada store to encourage purchase.
Start Running Collaborative Ads To Increase Your E-Commerce Sales
No matter what you’re selling, the competition is bound to be fierce, and you need a solid marketing plan to outsmart the competition and drive traffic to your online store. Get ahead of the competition by using collaborative ads today.
With cost-effective marketing strategies from our expert team, your business can reach the next level. Connect with us today and learn about how we can help to set up, run and optimize campaigns for your e-commerce.
About IH Digital
IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.
IH Digital is a member of Digital 38 Group.