Cititel Penang Invites More Travelers to Malaysia as It Gets Weibo Verification

MorexetteOctober 27, 2022110 views

Learn the benefits and opportunities you can get when your brand successfully applies for a Weibo verification like how Cititel did for its Penang, Malaysia hotel.

Cititel Penang Taps Chinese Audiences

Four-star hotel chain Cititel wants to invite more guests to visit Penang Island in Malaysia, and ultimately stay in their property there. And they have their sights set on travelers from China as well as Chinese-speaking tourists from different parts of the world.

So, as a solution, the hospitality brand got on board on Weibo, a popular Chinese social media platform. And to take their marketing efforts several notches higher, they decided to acquire the blue V badge.

Having an official and verified Weibo enabled Cititel not only to promote their brand. But also, to reach out more audiences, particularly Chinese-speaking travelers. With a Weibo verification, Cititel Penang had the abilities to run ads, targeting high-spending Chinese travelers, not only from Malaysia but also overseas, who frequent the microblogging platform.

A verified Weibo page also enabled Cititel Penang to flex their content marketing strategies, and even engage with their followers and even potential clients.

About the Cititel Hotel Management

Cititel Penang is just one of the many properties that belong under the Cititel Hotel Management (CHM), a subsidiary of Malaysian conglomerate IGB Berhad.

Why Weibo Verification is Essential?

Exploring the world of China digital marketing can be a good start to help your brand grow. But learning the ropes as well as leveraging every marketing feature available is essential if you want to see your business expand. And when it comes to Weibo, registering your brand and opening an account is just the start. You need to get that verified badge in order to do more and achieve more.

If you want to learn more about China digital marketing and the landscape of Chinese social media, read our previous articles. Just click the links below.