Social Media Marketing Archives | Digital 38 Malaysia

UFC Velvet Widens Online Presence with Launching of Official IG Account

February 8, 2023Morexette

UFC Velvet Widens Online Presence with Instagram Official Account | Digital 38

Learn how launching your brand’s Instagram official account can help you expand your online presence with this mini-case study featuring Thai milk brand UFC Velvet.

Like most savvy brands, UFC Velvet knows that establishing a strong online presence can be beneficial for their growth. And in doing so, they decided to leverage social media platforms not only to further promote their products. But also, to engage with consumers, and the community.

UFC Velvet went live on Instagram as it launched its official account on the platform. To drum up awareness about their latest digital milestone, they immediately ran a campaign on Instagram, targeting audiences in Thailand. The campaign goal also included driving traffic to their official website so consumers can learn more about their brands, their products, and the latest, important announcements from the UFC Velvet team.

About UFC Velvet

UFC is the initial for Universal Food Public Company, one of Thailand’s oldest and leading food processor, manufacturer and distributor of processed fruits and vegetables, beverages and sauce and seasoning. They were established in 1969.

UFC Velvet is their product line of plant-based milk, providing health and eco-conscious consumers an alternative to traditional dairy products.

Why My Online Business Needs Social Media Presence?

A brand’s reach and influence on the internet can translate into an improved brand awareness and even a growth on revenues. Having a site is a great, first step but you must also remember that you need people to visit it regularly. This is why driving traffic to your business’ official website is important. And this is also why brands engage in social media tactics such as launching Instagram official accounts.

With the right social media marketing plans, you can turn users into buyers, and engagements into conversions. Learn more about brands leveraging social media platforms for their business goals by clicking on the articles below.

Launch Your Brand’s Instagram Official Account Today

Running an online business is by means no easy feat. It can be a time-consuming venture. And it can get really complicated, especially if you don’t know where to start or you don’t have the right people to guide you.

This is why here in Digital 38, we provide brands with digital marketing and advertising solutions, catered for their business goals. With over 15 years in experience, we have helped more than 100 brands expand in the ASEAN Economic Community (AEC).

#Digital38 #socialmediamarketing #instagram #ufcvelvet #digitalmarketingthailand #asiamarketingsimplified

Digital Marketing Guides Social Media Marketing

Veolia Expands Presence in APAC as it Goes Live on LinkedIn

October 17, 2022Morexette

Having a successful B2B marketing does not have to be complicated. Check out how Veolia Water Technologies is leveraging LinkedIn for its business and marketing goals.

Veolia Goes to LinkedIn for APAC Expansion

Multinational utility solutions provider Veolia wants to amplify its presence in the Asia-Pacific (APAC) region. And in order to connect with the right audiences, they decided to launch their official LinkedIn page.

Veolia’s APAC arm went live on LinkedIn as Veolia Water Technologies Asia Pacific. With the guidance of a digital marketing agency, the France-based firm decided to bank on LinkedIn in reaching out businesses, organisations and other important sectors their services and technologies serve.

And it was only a matter of time for their efforts to pay off. Veolia’s brand presence in APAC grew exponentially. A few months after they launched their official LinkedIn page, they were able to gain more than 10,000 followers.

Having an official LinkedIn page also enabled Veolia to make important announcements, highlight notable milestones, and publish digital advertising campaigns to promote their brand as well as their services.

Doing B2B Marketing the Right Way

Identifying the right channels to connect with your target markets is essential in any type of marketing strategies, including B2B approaches. And LinkedIn is just one of the many options you can choose from.

If you want to know more about the world of B2B marketing, you can read our articles below.

Alternatively, our team of digital marketing specialists can help you in coming up with your brand’s marketing plans, tailored-fit for your goals.

#Digital38 #linkedin #linkedinmarketing #b2bmarketing #socialmediamarketing #b2b #asiamarketingsimplified

Social Media Marketing

Bioré Men Rolls Out Interactive TikTok Contest in Malaysia

October 5, 2022Morexette

TikTok Marketing in Malaysia: Bioré Men Gets Interactive in With #RayaNampakMacho Contest

Japan-based skincare brand Bioré’s latest TikTok marketing campaign is geared towards young adult males in Malaysia, and this time, they want to be fun and interactive.

Bioré Men launched its #RayaNampakMacho for its Raya 2021 Video Contest on TikTok, one of Malaysia’s growing social media platforms. The brand is encouraging users on TikTok to join and win tons of prizes simply through their creative juices and skills.

All they have to do is upload their most creative and most innovative short video featuring Bioré Men’s products.

And to further amplify word about their contest, Bioré Men also utilized other marketing strategies, and leveraged an omni-channel approach. They ran dynamic ads on Facebook, and even tapped influencers in Malaysia to invite more young men to join in the fun.

Learn more about how Bioré leveraged influencer marketing for #RayaNampakMacho by clicking the article from ATC, a member of Digital 38 group, below.

As a result, Bioré Men not only ramped up its brand awareness efforts in Malaysia. But they also managed to reinforce customer loyalty.

Team Up with Digital 38 for Your TikTok Goals

With its large userbase – reaching up to 1 billion, TikTok has become one of the best channels to launch your video marketing campaigns. Especially when you want to reach and engage with the younger demographics.

If you want to learn more about how brands leverage TikTok for their marketing plans in Malaysia and other Southeast Asian markets, read our previous articles. Just click the links below.

But if you need expert guidance on how to start your first ever TikTok marketing campaign, then you’re in the right place.

#Digital38 #TikTok #TikTokMarketing #bioremalaysia #videomarketing #tiktokmalaysia #asiamarketingsimplified

Social Media Marketing

How Honda Malaysia is Revving Up in Instagram with Content Marketing?

October 4, 2022Morexette

If you want to learn more on how social media platforms like Instagram, and effective content marketing, can bring so much wonders to your brand’s growth, check this case study featuring Honda Malaysia.

Honda Malaysia Revving Up its Instagram, Content Marketing Game

Japanese conglomerate Honda is enjoying an established and strong presence in key markets in Southeast Asia, including Malaysia. And one of their secrets? Well, it involves leveraging Instagram and content marketing.

Honda Malaysia currently has a whopping 219,000 followers on Instagram, thanks to its well-planned social media and content marketing strategy. The team behind the brand’s successful Instagram journey geared their plans towards a more localised feel and look. The latest Honda car models are often featured in the country’s iconic spots like Kuala Lumpur’s impressive skyline.

And more recently, Honda Malaysia started venturing into short form videos on Instagram, called reels. As a result, they were able to amplify their branding message in a more interactive and engaging format.

Check out more updates from Honda Malaysia by visiting their official Instagram account. Just click this link.

Start Your Brand’s Social Media Marketing Journey with D38 MY

When it comes to social media marketing, business owners often take the wrong turn by implementing a one-solution-fits-all approach. Savvy brands know that in order to effectively leverage social networking channels, they need to learn how they function as well as their audiences.

Explore more about the social media scene in Malaysia, and other markets in the ASEAN Economic Community (AEC) by reading our previous articles. Just click the links below.

Alternatively, you can ask for help from our team of specialists from Digital 38 – Malaysia.

#Digital38 #digitalagencymalaysia #socialmediamarketingmalaysia #instagrammanagement #instagrammarketing #contentmarketing #instagram #digitalmarketing #asiamarketingsimplified

E-commerce Social Media Marketing

Laurier Leverages Collaborative Ads to Empower Young Ladies in Malaysia

September 30, 2022Morexette

Laurier Banks on Collaborative Ads to Empower Young Ladies in Malaysia | Digital 38

Japan-based brand Laurier is all for women empowerment, and it has decided to leverage collaborative ads in to give its advocacy a much-needed push to connect with young ladies from Malaysia.

Laurier’s Newest Campaign

Laurier’s recent campaign aims to promote more accessibility to menstrual hygiene in Malaysia. Called ‘Menstrual Hygiene is a Woman’s Right’, it wants to provide female hygiene products to underserved areas in the country.

And followers and loyal customers of Laurier can make small but significant steps in women empowerment. For every purchase of Laurier NightSafe on their official Shopee store, one will be donated to each student in selected schools and universities. To also spread the word about the campaign, Laurier leveraged Collaborative Ads.

In turn, Laurier was not only able to amplify their cause. But also reinforce interaction and connection with their followers on social media platforms such as Facebook.

What are Collaborative Ads & What They Do for Ecommerce?

Collaborative Ads are just some of the business solutions social media giant Meta provides for brands looking to widen their reach as well as drive traffic and interactions. With them, you can have the ability to promote your brand, or your official shops on Shopee and Lazada, before millions of users on Meta platforms such as Facebook and Instagram.

Learn more about the potential of Collaborative Ads for your business by reading our previous articles. Just click the links below.

Explore Ecommerce Ads

When it comes to Ecommerce, launching your Ecommerce site and opening your Shopee or Lazada store is just the first step. You need to attract audiences to drive traffic, clicks, and sales. This is why brands like Laurier rely on Collaborative Ads.

#Digital38 #Ecommerce #EcomAgency #CPASads #collaborativeads #ecommerceads #shopee #asiamarketingsimplified

Social Media Marketing

Laurier’s Social Media Campaign Boosts Sales

September 28, 2022Morexette

Laurier’s Social Media Campaign Drives Traffic, Conversions | Digital 38

Find out why an effective social media campaign can help you drive conversions to your brand’s official online shop.

Laurier’s Online Raffle Contest

Laurier wants to boost sales for their SlimGuard feminine hygiene product in Malaysia. At the same time, they are planning to widen their reach and brand awareness. So, with the help of a digital marketing agency, they leveraged social media to achieve these goals.

The brand launched a social media campaign, on Facebook and Instagram, called Win With Laurier. But it’s not just your average social media campaign. And it’s not just your average social media campaign. Laurier decided to combine the potential of social networking sites and loyalty programs to take everything up a notch.

The social media contest, targeting young adult female audiences in Malaysia, enabled Laurier to drive interactions, improve customer loyalty and ultimately, sales. Participants of the contest stand a chance to win cool, high-end gadgets.

All they have to do is purchase a minimum receipt of SlimGuard products, answer one question, present their receipt, and submit their entry to Laurier’s official WhatsApp account.

The Win With Laurier contest reached over 500,000 audiences in Malaysia. It also drew more than 300 participants, and most importantly, generated at least 15% in conversions.

Why Social Media Marketing is Essential?

The power social media has in store is hard to ignore, especially for brands looking for strategies to connect with a large and diverse audience, and save them time and costs. Learn more about the world of social media marketing by clicking the links below.

You can also tap the help of specialists from Digital 38 to know on how to get started on your first social media campaign.

#Digital38 #Digital38Malaysia #socialmedia #socialmediacontest #socialmediamarketing #socialmediamalaysia #asiamarketingsimplified

Social Media Marketing

Jeju Tourism Org Ramps Up Social Media Presence in Malaysia

August 31, 2022Morexette

Find out how launching a social media campaign can help you achieve more visibility in the internet, and before audiences in Malaysia. See what Jeju Tourism Organization has in store.

Jeju Tourism’s Social Media Campaign for Malaysia

Jeju Island is ready to welcome tourists after two years. And to boost awareness and traffic to their official website, the Jeju Tourism Organization (JTO) ramps up its online presence in key ASEAN markets like Malaysia.

With the help of digital marketing specialists, JTO once again embarked in doing social media campaigns on Facebook. Facebook is one of the top social networking platforms in Malaysia.

JTO relied on a well-planned, content marketing strategy in order to effectively implements its social media campaign for Malaysia. Posts on JTO – Malaysia’s official Facebook page were tailored to appeal to potential travelers from the country. The organization also opted to use the Bahasa Malaysia language so they can efficiently connect with their target audience.

An example would be its recent Our Blues-themed campaign. The KDrama titled Our Blues happens to be a big hit in Malaysia. Additionally, around 70% of the scenes from the series featured top and undiscovered attractions in Jeju Island.

In turn, JTO came up with a curation of tourist spots from Jeju Island highlighted on Our Blues to entice Malaysians to visit the island. And in particular, the destinations where the popular KDrama series took place.

Chart Your Social Media Marketing Journey

Social media platforms such as Facebook remain a crucial player in supporting your brand’s growth. As more and more people turn to the internet, finding the right channels to effectively connect with the relevant audience has become a necessity.

If you want to learn more about the social media marketing landscape in Malaysia, and other Southeast Asian markets, take a look at our previous articles.

Alternatively, you can consult Digital 38. We have local teams in Malaysia, Thailand, Vietnam and Singapore. Our experience in account management, content and social media marketing, media buying and planning, and search marketing has supported dozens of brands grow in the ASEAN Economic Community (AEC).

#Digital38 #EcomAgency #digitalmediaagency #socialmediamarketing #socialmediacampaign #jejutourism #asiamarketingsimplified

Social Media Marketing

B2B Marketing: Amplify Your Brand’s Online Presence with LinkedIn Ads

August 24, 2022Morexette

B2B Marketing: LinkedIn Ads Malaysia | Digital 38

When it comes to B2B marketing, savvy brands and businesses know that leveraging LinkedIn Ads can be a beneficial decision and without further ado, take a look at how Veolia Water is acing it for their expansion plans in Malaysia and the Asia-Pacific region.

French multinational water solutions provider Veolia Water Technologies is set to boost its online presence in the Asia-Pacific. And they chose to promote their upcoming events through LinkedIn Ads as part of their strategies.

Veolia APAC Division turned to LinkedIn ads to spread the word about their F&B Webinar titled Robust and Cost-Efficient Solution to FOGs Removal in Your ETP. The ads targeted members of the food and beverage industry, and water treatment in the Philippines.

The webinar served as a virtual crash course for water treatment facilities and other similar industries to come up with solutions in addressing fat, oil, grease and suspended solids building on their effluent treatment processes.

In turn, Veolia was not only able to increase sign-ups for their webinar event. But LinkedIn Ads also helped them drive more traffic to their website.

LinkedIn Ads: Why It’s Important?

Brands must not underestimate LinkedIn’s popularity and ability to help them grow. Not only does it rank together with Facebook, Instagram, Twitter and TikTok in terms of having the largest shares in the social media market.

LinkedIn sets itself apart from the rest of social networking sites with its capacity to help businesses connect with other businesses and organisations. Most of LinkedIn’s userbase happen to be decision-makers and earth-shakers. Business executives, managers, supervisors, you name them. And their purchasing power is twice that of your average online audience.

Fortunately, LinkedIn has dozens of tools and solutions for businesses looking to engage in a B2B approach. And publishing LinkedIn ads is just one of them. If you want to know more about running campaigns on LinkedIn, let us help you.

Doing B2B Marketing the Right Way

In the B2B marketing world, knowing the right channels you need to effectively connect with your target audience is crucial. This is why brands choose to partner with professionals from Digital 38 who can guide you in doing B2B marketing the right way.

If you want to know more about the digital marketing landscape, you can check out our previous articles below.

We have a dedicated team of social media marketing specialists, equipped with a solid understanding of how popular channels like Facebook, Instagram and LinkedIn work that will meet your marketing needs.

Contact us today to learn more.

#Digital38 #linkedin #linkedinads #linkedinmarketing #veoliaapac #asiamarketingsimplified

Case Studies Content Marketing Creative Digital Advertising Social Media Marketing

Best FMCG Digital Marketing Agency with Good Malaysia Case Study

June 9, 2021IH Digital Marketing Team

Best Digital Marketing Agency with Good Malaysia FMCG Client Case Study

Due to lockdown, consumers now are exposing to their phones and laptop screens. With the launch of e-commerce websites by FMCG brands, an increasing number of consumers are beginning to shop for FMCG products online.

The FMCG marketplace is incredibly competitive. Therefore, a strong digital marketing strategy is indispensable for FMCG brands. Having a digital presence not only helps you capture the consumer who is ready to purchase but also to establish a relationship with them from the start.

IH Digital has a wealth of effective digital marketing techniques that reach your ideal customers and increase sales. Schedule a meeting with IH Digital to discuss your digital marketing needs.

What IH Digital Can Do to Grow Your FMCG Brand?

We’ve got loads of experience working with FMCG brands, so we’ll have no problem maximising your budgets across multiple digital channels. From eye-catching campaigns to compelling showcases and beyond, our experience in FMCG digital marketing can get your products right in front of the audiences that are ready to buy.

Here are some ways we can boost your FMCG brand growth, right from creating awareness and brand building to driving conversions and cultivating brand loyalty.

1. Formulate Powerful FMCG Strategies Tailored to Your FMCG Business

Our account manager will work closely with you to have a thorough overview of your business objectives and get fully acquainted with your brand’s products or services. You can expect consistent communication from our dedicated account manager.

We will help you map out a data-driven FMCG digital marketing strategy that helps you outpace the competition, based on our in-depth research on your target audience, market and competitor.

2. Set Up An E-Commerce Website to Facilitate Customer’s Buying Journey

If you want to sell your FMCG product online, one thing you can’t ignore is to set up an online store. By having an e-commerce website or an online store in the marketplace, you can showcase your products, and provide product information, ultimately increase conversion.

We help FMCG brands to sell products online by building an online store on Shopify, Shopee or Lazada. Each platform has different requirements for setting up a business, so it’s always a good idea to speak to an e-commerce agency like Digital 38 to get professional advice on online store setup.

Yuan Skincare set up a Shopify e-commerce website to sell soap products to the Malaysian market

3. Drive Attention to Your E-commerce Website through Social Media

Maximize that connection by building a community of customers and fans, via social media to help your brand resonate with the audience. There are many strategies that can be executed on social media to drive revenue growth.

▶ Want to know what social media strategies can be employed? Find out in the case studies below.

Our marketing team offers an unrivalled level of expertise in helping FMCG brands leverage their social media to drive revenue growth. We have the platform expertise and the know-how to launch campaigns, targeted at the local market.

If you want to develop a social media marketing strategy, IH Digital will be there available for you at each stage, from researching and content creation and then finally performing the well-planned marketing campaign.

4. Consistently Engage With Your Audience through Content Marketing

FMCG brands often rely on tone and lifestyle appeal to entice sales. Content marketing should be in the very DNA of your brand. It’s not the end after setting up social media pages, you need to publish compelling content to engage consumers and direct them towards completing a purchase.

We focus on creating user-centric content that brings actual value to consumers’ lives. Through shareable content, helpful information and meaningful interaction, brands can continue to stay relevant at all times. This helps consumers recall your brand at the time of making a purchase decision.

From social media creatives to e-commerce website materials, we can handle everything. Our content team is capable of delivering content through a variety of format like video, GIF, illustration and product photography.

5. Widen Consumer Base through Influencer Marketing

Brands that remain solely product focussed will have a harder time generating enough attention online than those influencers who share their values with the audience.

This shift in marketing tactic has resulted in FMCG brands actively started collaborating with influencers as a method of sharing product awareness. When armed with influencers, you can directly impact buying decisions from discovery right through to purchase.

Want to engage an influencer whose audience best matches your ideals? Look for ATC social, an influencer marketing agency that connects you with the right influencers in Malaysia.

6. Reach Most Valuable Customers via Digital Ads

With an increase in the number of FMCG products showing up online, digital advertising is one of the important avenues for FMCG marketing.

Digital advertising for FMCG brands needs to be integrated over various channels to have the maximum impact. This includes digital ads which play before a YouTube video, promoted through Facebook, Instagram, Google and much more.

We are a certified Google Partner with proven knowledge of Google Search Ads, Google Display Ads and Google Video Ads. Besides that, we also have the highest access level to Facebook Developers’ Marketing API, enabling us to manage and optimise your ads efficiently.

Case Studies of FMCG Digital Marketing Strategy

Clothing Brand – Facebook Wall Contest to Engage with Audience

Uniqlo Malaysia celebrates Hari Raya in an interesting and interactive way on social media. They posted a 360 Image on their Facebook.

Diaper Brand – Digital Ads to Boost Sales for Online Store

Kao Merries Malaysia launched a social media ad campaign to increase product awareness and encourage the audience to make a purchase on their official Lazada stores.

Skincare Brand – Facebook Live to Boost Product Awareness

Yuan Skincare Malaysia launched a Facebook Live recently to raise product awareness and direct people to their official Shopee store to increase sales.

Partner with Leading FMCG Digital Marketing Agency in Malaysia

IH Digital is an experienced FMCG marketing agency based in Kuala Lumpur, Malaysia. In recent years, we’ve worked alongside a wealth of local and international FMCG companies, conducting integrated campaigns that are designed to capture customers at all stages of the buying cycle.

The strength of our FMCG marketing agency comes from our dedication, as we provide our clients monthly reports that assess our strategy and determine where we can make fine adjustments. Meanwhile, these thorough reports identify emerging trends and increase sales, helping our clients outshine their competition.

For more powerful digital marketing tactics with an agency, get in touch with us today!

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.

Content Marketing Digital Advertising E-commerce Influencer Marketing Social Media Marketing Video

Kao Biore & Liese Malaysia Ran Social Media Campaign To Promote J-Beauty Products

May 27, 2021IH Digital Marketing Team

Kao Biore & Liese Malaysia Ran J-Beauty Social Media Campaign s

This April, Kao Malaysia wanted to raise awareness of their Japanese Beauty products while educating their audience on the essentials for Japanese Beauty products in the new norm behavioural shift.

With these objectives, Kao Biore Malaysia and Liese Malaysia to launch a J-Beauty Facebook Live campaign on social media platforms, leveraging content marketing, social media marketing, influencer marketing, and digital advertising to highlight their beauty products and ultimately increase conversion.

Check out below what the brands have done in this campaign.

Raise Campaign Awareness through FB Event Page & KOL Teaser Video

In the initial stage, an event page was set up on Facebook to create excitement and awareness on the J-Beauty Live and give their audience a notification and reminder to join the Facebook Live.

Apart from that, the brand also engaged with KOLs to create a teaser video to excite and tease fans to stay tuned to the upcoming J-Beauty Live, where they will be sharing J-Beauty tips and amazing giveaways.

View this post on Instagram

A post shared by Chanwon❤️🇯🇵🇲🇾| チャンウォン (@chanwon92)

Engage & Educate Audience On J-Beauty Tips Through Facebook Live And KOL Collaboration

This is followed by a Facebook Live, featuring 2 local KOLs to share on their hair styling and skincare routine using Liese and Biore products. This includes making a product demo and giving live reviews to highlight how the J-Beauty kit consisting of skincare and hair dye products can help the audience adapt to the new norm.

IH Digital has supported the brand in campaign planning and execution, from video storyboarding and KOL engagement to Facebook Live management.

Boost Conversion with Collaborative Ads

Concurrently, the conversion tracking Collaboration Ads were also running on Facebook and Instagram to directly link the interested buyers to their online Watson and Guardian stores. The ads allow users to view the product catalogue and lead them to retail sites to complete the purchase.

Facebook Collaborative Ads of J-Beauty Campaign

Ready to Launch Your Social Media Campaign?

A social media campaign is a great option if you want to promote your brand or product fast and on a large scale. When you launch a social media campaign that gets out the word about your product, people aware of your new product and you can increase conversion for your online store.

Want a digital marketing agency to help you plan and execute a social media campaign? Contact us to schedule a consultation with our marketing experts.

About IH Digital

IH Digital is a member of Digital 38 Group.

Content Marketing Digital Advertising SEO Social Media Marketing Website

Malaysia Digital Marketing: What Do You Need to Grow Your Online Business?

March 17, 2021IH Digital Marketing Team

Malaysia is Now an Attractive Market for E-commerce in Southeast Asia

Digital marketing is now the most important way of reaching potential customers in Malaysia. In the last few years, the e-commerce market in Malaysia is rapidly growing and becoming a competitive industry, especially with the effect of Covid-19 fueled by the increase of online shopping in the country, according to GlobalData E-Commerce Analytics.

Further to this, the government established Malaysian K-Economy Master Plan that outlines the major knowledge-based economy policy initiatives to build knowledge and high-skilled manpower base to facilitate economic growth in Malaysia.

According to Statista, 2020 is a record breaking year for e-commerce market with 38% increased in revenue. It’s forecasted that e-commerce adoption rate to hit 44% (14.4m users) in 2021. These e-commerce trends create a conducive environment for digital marketing in Malaysia.

Malayisa’s e-commerce market registered a revenue growth of 38% in 2020 I Statista

E-commerce adoption rate is expected to reach 44% in year 2021 I Statista

What Do You Need to Excel in Digital Marketing in Malaysia?

1. A Website or, Even Better, an E-Commerce Enabled Website

If you want to sell your product online, the first thing you need to do is to set up a website to showcase your products and provide product information. However, if you want to drives sales easily and efficiently, a standard website is simply not enough.

You need a high-functioning e-commerce website that enables you to manage your product listing, process payment and more. One of the best e-commerce platforms is Shopify, where you can fully manage from the backend: from storefront design to content marketing and performance analytics.

To increase the visibility of your website on Google Search, it is advisable to contain a thorough SEO plan. With IH Digital, we can optimise your website to grow more relevant traffic and bring in more quality sales leads through SEO strategies.

2. Social Media Channels to Reach Out to The Customer You Want

Once you’ve set up an online store, you need to think about how you’re going to get people to visit your store. Social media is one of the best platforms where you can build awareness and drive traffic to your product page by placing a link along with your post. That’s why you need to gain a social media presence on Facebook, Instagram or TikTok to reach out to your targeted audience.

If you want to tap into social media marketing, IH Digital will be there available for you at each stage. From researching and creating posts and then finally performing the marketing campaign, we’ll create a tailored marketing strategy to help you achieve the results.

3. Content Like Video, GIF, E-commerce Material Production & Live Section

It’s not the end after setting up social media pages, you need to publish compelling and engaging content to drive attention and traffic to your website. Plus, if you want to entice people to make a purchase, you have to display high-resolution product photography on your website including close-up images and multiple angles that give the viewer enough visual information.

From social media creatives to e-commerce website materials, we can handle everything. Our content team is capable of delivering different types of content like video, GIF, illustration and product photography. Aside from that, we can also help you host a Facebook Live to engage with your audience and attract them to your product page.

4. Digital Ads for Most Measurable, Effective and Also Widest Reach

Simply reaching your social media fans is not enough to get you sales, you can achieve the widest reach through digital advertising such as Facebook Ads, Instagram Ads, TikTok Ads, Google Ads and so on. Ads enable you to reach the highly-targeted audience, which in turn maximising the effectiveness of your marketing campaign.

Our advertising strategies can help you target the customers that are in hunt mode for your product or service.

5. Professional Digital Marketing Team

From social media marketing to advertising campaign, there’s a lot of work. Here lies the importance of having a digital marketing team to continuously monitor results and tirelessly optimising your marketing plans as you’re in a fast-growing market.

If you need help in content creation or media planning, we are here to support. Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

Consult with Our Digital Marketing Malaysia Expert Today

IH Digital is at the cutting-edge of the digital marketing landscape in Malaysia. From increasing web traffic to sales conversion, we can help you where it matters most.

IH Digital has 14 years of digital marketing experiences in planning and executing digital marketing campaigns across various industries. Our core competencies are consultancy, SEO, SEM, social media marketing, content marketing, and digital advertising.

We have an operating office in Malaysia to help companies grow their online brands domestically. To better support your content marketing needs, we also set up a photography studio in our Malaysia office.

Let us take care of your digital marketing initiatives while you focus on your business. Get in touch with our Malaysia office today.

Content Marketing Digital Advertising Search Marketing SEO Social Media Marketing

Digital Marketing Agency in Malaysia

February 26, 2021IH Digital Marketing Team

Standing out from the digital crowd can be tough, but with the right digital marketing agency, you can make it happen. With the right team, tools and marketing strategy, a professional digital marketing agency helps you boost your online presence, acquire new customers and convert existing customers digitally.

IH Digital offers 360° digital marketing solutions to market your business, backed by experienced and specialised team members. Schedule a meeting with IH Digital to discuss your digital marketing needs.

Why Choose IH Digital as Your Digital Marketing Agency in Malaysia?

1. 360°Digital Marketing Solutions

As a full-service digital marketing agency, we have everything you need under one roof. Our core competencies are consultancy, SEO, social media marketing, content marketing and more. Here’s an overview of our services:

1.1 Digital Marketing Consulting

We begin every new client relationship with a thorough overview of business objectives and get fully acquainted with the brand’s products or services. We know that a one-size-fits-all approach does not work, that is why our account manager will work closely with you to map out a long-term digital marketing strategy that is tailored specifically to your objective.

1.2 Search Engine Optimisation (SEO)

We help brands increase search rankings with an SEO-optimised website. It involves using on-page and off-page optimisation strategies that are aligned with targeted keywords and content marketing. If you don’t have a website yet, our SEO agency can help you build everything from web design to web maintenance.

1.3 Social Media Marketing

Our team are capable of dealing with social media queries, generating engaging copies and visuals, as well as running social media campaign that propels your message through the online noise.

Here’s a complete list of social media marketing platforms we support:

Social Media Platforms – Facebook, Instagram, LinkedIn, YouTube
Messaging Apps – Facebook Messenger, Whatsapp, LINE, Telegram
China Digital Marketing – WeChat, Weibo

1.4 Content Marketing

Our content marketing strategies steered towards creating and distributing valuable, relevant, and consistent content to engage and maintain a clearly defined audience. We create SEO-friendly articles, social media post copy, images, GIF animation, photography and video productions.

2. Proven and Certified Digital Marketing Agency Malaysia

We are a certified Google Partner with proven knowledge of Google Search Ads, Google Display Ads and Google Video Ads. This includes SEM, Keyword Planner, and Google Analytics in particular. Besides that, we also have the highest access level to Facebook Developers’ Marketing API, enabling us to manage and optimise your ads efficiently.

Here’s the full list of our media partnerships and affiliations:

Google Partner
Marketing API for Facebook Developers (Highest Access Level)
Sina Weibo’s Official Partner Agency for Southeast Asia
Baidu Authorised Reseller
ByteDance’s Official Sales Partner  for TikTok, DouYin, TouTiao, and more
Tencent Official Sales Partner for WeChat

3. 14 Years of Digital Marketing Experiences

IH Digital has 14 years of digital marketing experiences in planning and executing digital marketing campaigns across various industries. We have an operating office in Malaysia and a few SEA offices to help companies grow their online brands both domestically and internationally.

Over the years, our Malaysia team have supported the country’s leading companies in major sectors with data-driven strategic marketing planning and execution. This includes healthcare, fast-moving consumer goods, beauty, food and beverages, pharmaceutical, engineering, government and public, oil and gas and more.

Case Study

Leveraging Social Media: Men’s Biore Campaign to Promote Product’s New Packaging

With the relaunch of the product with new packaging, Kao Men’s Biore ran a social media campaign across Facebook, Instagram and YouTube to increase product awareness. Social media postings, social media ads and contest are among the social media marketing strategies implemented throughout the campaign.

Content Marketing Solution: Kao MY Biore Campaign to Introduce New Products 

Attractive creatives are the critical success factors for a marketing campaign. In the Biore UV Summer Limited Edition Products Campaign, Kao Biore used vibrant visuals such as GIF, photography to grab audiences’ attention on Facebook and Instagram and induce them to purchase the newly-launched limited edition products.

YouTube Ad: GSC Movies Campaign to Promote New Movie Releases

GSC Movies launched a non-skippable video ad campaign on YouTube to boost the audiences’ awareness of the upcoming Korean movie releases and encourage movie fans to buy the tickets.

Looking for A Full-Service Digital Marketing Agency in Malaysia?

Let us take care of your digital marketing initiatives while you focus on your business. Hiring a digital marketing agency with extensive experience is one of your best options. 

Let our digital marketing experts improve your marketing effort from A to Z. Get in touch with our Malaysia office today.