Japan-based skincare brand Bioré’s latest TikTok marketing campaign is geared towards young adult males in Malaysia, and this time, they want to be fun and interactive. 

Bioré Men launched its #RayaNampakMacho for its Raya 2021 Video Contest on TikTok, one of Malaysia’s growing social media platforms. The brand is encouraging users on TikTok to join and win tons of prizes simply through their creative juices and skills.  

All they have to do is upload their most creative and most innovative short video featuring Bioré Men’s products.  

And to further amplify word about their contest, Bioré Men also utilized other marketing strategies, and leveraged an omni-channel approach. They ran dynamic ads on Facebook, and even tapped influencers in Malaysia to invite more young men to join in the fun.  

Learn more about how Bioré leveraged influencer marketing for #RayaNampakMacho by clicking the article from ATC, a member of Digital 38 group, below.  

As a result, Bioré Men not only ramped up its brand awareness efforts in Malaysia. But they also managed to reinforce customer loyalty.  

Team Up with Digital 38 for Your TikTok Goals 

With its large userbase – reaching up to 1 billion, TikTok has become one of the best channels to launch your video marketing campaigns. Especially when you want to reach and engage with the younger demographics.  

If you want to learn more about how brands leverage TikTok for their marketing plans in Malaysia and other Southeast Asian markets, read our previous articles. Just click the links below.  

• UNIQLO Turns To TikTok For First-Ever Global Campaign #UTPlayYourWorld
• Kao Biore & Liese Malaysia Ran Social Media Campaign To Promote J-Beauty Products
• Get Started with Toutiao and Tiktok Ads thru D38

But if you need expert guidance on how to start your first ever TikTok marketing campaign, then you’re in the right place.  

Contact us today to get started on TikTok.