Learn why the right content marketing strategy can help you reach your target audience more effectively with this advertorial campaign by Biore.
Facts & Myths About Sunscreen: Biore’s Latest Advertorial Campaign
Japan-based skincare brand Biore is set to introduce its latest products to consumers in Malaysia – Biore UV Barrier Me Cushion Gentle Essence & UV Kids Pure Milk. Their target market: parents and young adult women who take their sunscreen routine seriously. Biore wants not only to get a head start in establishing their newest products’ presence. But also, they aimed at driving more traffic and sales to their official virtual stores.
In turn, the brand launched an advertorial campaign, designed to provide essential facts and information about sunscreen and ultraviolet (UV) rays.
The advertorial was published on multiple social media platforms such as Facebook and Instagram. Biore also partnered with content authority, Goody25, to reach out Chinese-speaking Malaysian buyers.
Interesting facts and debunking myths about sunscreens, UV rays and skincare not only helped Biore encourage the most discerning audiences to give them a try. But also, enabled them to reinforce Biore’s presence in Malaysia.
Explore Content Marketing with Digital 38
In today’s generation of empowered audiences and consumers, content marketing can prove itself beneficial for brands looking to gain the trust and confidence of their target markets. It can also help you generate more traffic and conversions.
Explore and learn more about content marketing with the help of several of our case studies. Just click the links below.
- UE Square & Rochester Ramp Up Online Presence
- Jeju Tourism Org Ramps Up Social Media Presence in Malaysia
- Unione’s Partners with Mizi Comel for Miga Chu Luv Tteokbokki’s Entry in Malaysia
You can also consult our team of specialists who can guide you in the right direction.
Contact Digital 38 – Malaysia today to know more.
Unlike traditional advertising and marketing methods, content marketing like an advertorial campaign showcases a brand’s authenticity.
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