Find out why YouTube advertising may come in handy for your brand’s marketing goals.
Abbott’s Multi-Language YouTube Campaign
Multinational pharma brand Abbott wants to reach to more audiences Malaysia for its Ural and Duphalac products. They already produced short and sweet 15-second videos that would help them promote their oral solutions to their intended markets. In order to prevent their efforts from being put to waste, they know that choosing the right channel is crucial.
Video marketing and advertising can be quite complicated, especially if you’re unsure on what to do. When your videos do not reach your target audience, it would be a waste of time, effort and resources. And you don’t want that.
In Abbott’s case, they relied on YouTube in advertising Ural and Duphalac. Their 15-second video ads were featured as in-stream ads on YouTube.
YouTube remains the top choice for Malaysian audiences when it comes to watching and streaming videos on the internet.
Launch Your YouTube Advertising Campaign with Digital 38
Videos are considered today’s ‘king of content’. Short but engaging, they have been the biggest drivers in engagements, interactions, traffic and even conversions on platforms like YouTube. And even on social networking sites like Facebook and Instagram.
Luckily for brands, YouTube’s wide array of marketing solutions and tools have made it easier to connect with their desired audience, and run campaigns in one of the world’s largest video streaming services.
Learn more about the world of video and digital advertising by reading our previous articles. Click the links below.
- Engaging, Short-Videos: The Rakyat Post’s Key in Promoting Factual COVID Updates in Malaysia
- Abbott Boosts Social Media Presence with Video Ads
- Video Marketing: Honda Malaysia launched a new FB live video for their advanced mobility models.
Alternatively, you can also consult our team of specialists from Digital 38 Malaysia.
Contact us today.
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